Device Portfolio Management
We provide a comprehensive suite of solutions across the entire device lifecycle to simplify and optimize device management for operators and retailers in the wireless industry.
The objective of device lifecycle management is to maximize device contribution margin by minimizing costs and determining where further investments will generate higher profit. For example, our lifecycle management services allow operators to identify what devices generate high ARPU and therefore permit them to adjust their pricing, promotions and/or order levels to maximize profitability. These services also help retailers to identify what devices are in high demand and similarly pull levers to maximize profits.
For operators, we believe we increase device profitability by advising on the positioning of the right devices, with the right plan, at the right price and at the right place. For retailers, we believe we improve profitability by increasing sales velocity.
Our device portfolio management services include:
Device Strategy and Ranging
We provide a structured process and business intelligence to support operators and retailers in selecting a range that aligns with their core strategic objectives and has an explicit business case for each device.
Product Lifecycle Management
Our product lifecycle management tool provides contribution margin per device in real time, enabling fast, accurate marketing decisions that maximize the profitability of the portfolio.
New Product Introduction
Our new product introduction process and tool align manufacturer, operator, and channel stakeholders to drive the fastest possible speed to market for new devices.
CONTACT US for more information about Device Portfolio Management.
