Retail Management and Outsourcing

We manage the wireless device category for retailers by helping them select the right product mix, appropriate promotions and manage pricing. Our services combine in-store training with our structuring performance incentives to achieve results by increasing sales force accountability. In some countries, retailers or operators use Brightstar to manage the complete wireless category within a store. In such situations, we choose the wireless devices to be sold in the store, activate wireless services and staff the wireless store within the retailer’s store, but the store itself is either owned or leased by the operator or retailer.
 
Our retail management and outsourcing services include:

Category Management

Many retailers outsource some or all of their category management to us, seeking our expertise in defining the product mix, promotions and even pricing management to optimize the category performance.

Labor Optimization

This service combines knowledge and in-store training with performance incentives to achieve results by driving sales force accountability and the right selling behaviors.

Store-Within-A-Store (SWAS)

In some countries, retailers or operators ask us to manage the complete wireless offering within a store. In this model, Brightstar is the retailer and activating agent, sourcing product, activating and receiving commission for wireless services, and staffing and merchandising within a retailer’s store footprint.

CONTACT US for more information about Retail Management and Outsourcing.