MOTOROLA, INC. AND BRIGHTSTAR CORP. EXTEND GLOBAL PARTNERSHIP TO INCLUDE AUSTRALIA
Brightstar Logistics to distribute Motorola mobile and wireless products
MELBOURNE — 28 September, 2005 — Motorola, Inc., a global leader in wireless, automotive and broadband communications and Brightstar Corp., a leading value-added supply chain management and distribution company for the wireless industry, have added Australia to the growing number of global markets in which Brightstar distributes Motorola wireless products.
Under the agreement, Brightstar Logistics, the local subsidiary in Melbourne, will sell, market and support Motorola mobile and wireless products to network operators, dealers and retailers throughout Australia. Initially, Brightstar will add the Motorola V3 RAZR range, the E1 ROKR and the V620 models to its portfolio, with more products coming soon.
“Motorola is working to build on the recent success of the fashionably slim RAZR mobile phone. Recently we announced a new iTunes mobile phone, the ROKR, which we anticipate will appeal to consumers who love their music. By aligning with Brightstar Australia we aim to extend the reach of our evolving portfolio of mobile phones to more customers now and into the future,” said Andrew Volard, Motorola Managing Director, Motorola Mobile Devices, South Pacific.
The agreement expands upon existing strategic relationships between Brightstar and Motorola throughout the United States, Latin America and the Caribbean since year 2000. In addition to providing wireless product distribution and supply chain services, Brightstar is also a global logistics provider of Motorola Canopy broadband wireless, and a manufacturer and Motorola licensee of fixed wireless products.
With 29 facilities in 21 countries, Brightstar is one of the wireless industry’s leading global value-added service providers. Founded in 1997, the company serves more than 160 network operators and 15,000 resellers, retailers and agents. In 2004, Brightstar continued its steady growth and posted revenues exceeding US$1.75 billion.
“Establishing stronger relationships with dealer channels is imperative to our continued success in the Australian market and we look forward to working with Brightstar and achieving this goal. “ Andrew Volard said.
Dean Verberne, General Manager of Brightstar Logistics, said, “We are very pleased to extend our close strategic relationship with Motorola into the Australia market. We know their exciting product line-up and the incredible demand they’ve created through their brand will fully complement our portfolio of products to our customers and contribute to our success in Australia.”
Motorola products are available by calling Brightstar Logistics at (03) 8558 2888 or via fax at (03) 9551 5696.
About Motorola
Motorola pioneered mobile technology in the 1930s with car radios and public safety radio networks, and space-to earth communication for the Apollo program. In the 1980s, Motorola revolutionised personalised communications with the first commercial handheld cellular phone. Today, its new smart devices, networks, and software are making communications not just mobile, but seamless. Continuously redefining “the device formerly known as the mobile phone,” Motorola also leads the industry in design, with award-winning products like the iconic RAZR. Motorola had sales of U.S. $31.3 billion in 2004. For more information, please visit http://www.motorola.com.au
MOTOROLA and the Stylized M Logo are registered trademarks in the US Patent & Trademark Office. All other product or service names are the property of their respective owners.
About Brightstar
Brightstar Corp. is a leading distributor and provider of value added supply chain services to the wireless telecom industry, and also designs and manufacturers products under licensing agreements with leading manufacturers. Headquartered in Miami, FL, Brightstar has operations in Argentina, Australia, Barbados, Bolivia, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, India, Jamaica, Mexico, Paraguay, Peru, Puerto Rico, Trinidad & Tobago, Uruguay, the U.S. and Venezuela. The company serves over 160 network operators and 15,000 resellers, retailers and agents around the world and also represents many of the world’s leading wireless manufacturers. During the year ending 2004, Brightstar’s revenues exceeded $1.7. For more information, visit http://www.brightstarcorp.com.au
