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Brightstar Europe appointed master distributor for OtterBox protective solutions

Basingstoke, 8th August, 2011 – Brightstar Europe, a joint venture between Brightstar Corp. and Tech Data Corporation (NASDAQ GS: TECD), has signed a pan-European master distribution agreement with OtterBox®, the leading provider of protective cases for smartphone handsets and tablet devices.

The agreement will cover the full range of OtterBox products and extend to all European countries that Brightstar Europe and Tech Data have a presence. It provides distributors, operators, retailers and resellers with access to the extensive logistics capabilities of Brightstar Europe and Tech Data, enabling them to extend availability, meet customer needs and maximize opportunities with OtterBox protective solutions.

Rod Millar, President of Brightstar Europe, stated, “As sales of advanced mobile devices continue to grow, our customers will have the ability to extend the value that they deliver and grow their sales by offering OtterBox protective solutions with every smartphone and tablet sale. This agreement means that they will be able to take full advantage of Brightstar Europe’s extensive stock-holding and shipment capabilities to maximize their sales potential with OtterBox.”

Commenting on the announcement, OtterBox EMEA Managing Director, Matt Clark added, “Brightstar has proven to be a distribution expert and our relationship will further enhance the OtterBox presence in Europe. Combining our innovative brand and products with Brightstar we can offer a solution that fits the needs of all our channel customers including retailers, operators, distributors and device manufacturers. It will also provide convenience by allowing our product to flow to our customers directly.”

OtterBox designs and produces rugged protective solutions for leading global manufacturers of smartphone and tablet devices, offering four different levels of protection. These range from the most rugged offering, the Defender Series® to the innovative silicone Impact Series®. The range also includes the stylish and sturdy Commuter Series® and the most recent addition – the adaptive Reflex Series®.

About Brightstar Corp.
Brightstar is a $4.6 billion global services company focused on enhancing the performance and profitability of the key participants in the wireless device value chain: manufacturers, operators, retailers and enterprises enabling over 80,000 points of sale worldwide. The company provides a comprehensive range of more than 100 customized services in 51 countries and territories consisting of value-added distribution, supply chain optimization, retail, government and VARs, and consumer services. Brightstar’s services help customers manage the growing complexity of the wireless device value chain and enable them to increase product availability, extend and expand their channel reach and drive supply chain efficiencies by getting the right products to the right place at the right time for the best value. For more information on Brightstar, please visit http://www.brightstarcorp.com.

About Tech Data
Tech Data Corporation (NASDAQ GS: TECD) is one of the world’s largest wholesale distributors of technology products. Its advanced logistics capabilities and value added services enable over 125,000 resellers in more than 100 countries to efficiently and cost effectively support the diverse technology needs of end users. Tech Data generated $24.4 billion in net sales for the fiscal year ended January 31, 2011, and is ranked 109th on the Fortune 500®. To learn more, visit http://www.techdata.com.

About OtterBox
Built upon fundamentals of hard work, innovation and perseverance, OtterBox is the leader in the production of premier protective solutions for global handheld manufacturers, wireless carriers and distributors. Incorporating creativity and cutting-edge design into every product, OtterBox creates sleek and durable cases that offer reliable device protection to complement any lifestyle. OtterBox was founded in 1998 and is headquartered in Fort Collins, Colorado. OtterBox EMEA was established in Cork, Ireland in 2010 to support Europe, the Middle East and Africa.
For more information, visit http://www.otterbox.com

For more information contact:
Brightstar Europe
Nigel Judd
Marketing Services Director, Europe
00351 917204492 (.(JavaScript must be enabled to view this email address))

Brightstar Corp.
Michele M. Merrell
Senior Director of Global Marketing & Communications
.(JavaScript must be enabled to view this email address)
001 305.921.1484

OtterBox
Rhona Cashman
Public Relations Specialist, OtterBox EMEA
P: (+353) 21-4910218
M: (+353) 87-6978477
.(JavaScript must be enabled to view this email address)


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