AIRLINK MOBILE PARTNERS WITH BRIGHTSTAR TO SUPPORT LAUNCH OF MVNO WIRELESS SERVICE IN U.S.
Brightstar to Supply Logistics, Product Consultation and Customization Services to Support National Launch
May 25, 2006 – Cedar Rapids, IA. – AirLink Mobile announced today a partnership with Brightstar Corp., the largest wireless distribution and supply chain management company in the world, as exclusive logistics and fulfillment partner to support their wireless service in the U.S.
AirLink Mobile’s wireless service will supply low cost, high valued mobile devices and wireless prepaid airtime to consumers throughout the U.S. by leveraging their extensive distribution network in convenience stores, gas stations and other high traffic points of sale.
According to AirLink Mobile, the new prepaid product suite will launch in nearly 5000 stores over the next 90 days in the U.S.
Under the terms of the agreement, Brightstar will supply AirLink Mobile with complete, end-to-end logistics services to support their service, including: product strategy and procurement, inventory and warehouse management, handset and package customization, delivery to their unique points of sale and reverse logistics solutions.
David Stanek, President and CEO of AirLink Mobile, said “Brightstar has provided us with expertise well beyond a traditional logistics provider, offering valuable consultation at every point in the supply chain which has helped us to deliver a much more scalable and cost efficient business model than we ever could have on our own.”
“The experience and track record that David and the entire management team bring to AirLink Mobile made them a compelling partner for Brightstar,” said Denise Gibson, president & COO of Brightstar. “Add to this their established distribution network and highly attractive airtime rates and we believe that AirLink Mobile is well positioned to capitalize on the predicted growth in the U.S. wireless space.”
The global MVNO subscriber base surpassed 63 million at YE2005, up 25 percent from the previous year, according to Pyramid Research’s report “MVNOs and MVNEs: Analyzing the Viability of Virtual Mobile Players.” MVNOs account for 2.75 percent of the world’s mobile users with projections rising to 3.3 percent by 2010, reaching more than 100 million subscribers.
About AirLink Mobile
AirLink Mobile, a value added supplier of prepaid wireless, prepaid long distance cards and cellular accessories specializes in retail distribution. Headquartered in Hiawatha, IA., AirLink Mobile also has satellite offices in Kansas City, MO and Scottsdale, AZ. For more information about AirLink Mobile, please visit us online at http://www.airlinkmobile.com .
About Brightstar
Brightstar Corp. is the largest wireless distributor and supply chain solutions provider in the world. Headquartered in Miami, FL, Brightstar has 36 facilities in 31 countries, serving customers on six continents. The company provides solutions to over 220 network operators and 25,000 MVNOs, resellers, retailers and agents around the world and also represents many of the world’s leading wireless manufacturers. In 2005, Brightstar exceeded $2.25 billion in revenue. For more information, visit http://www.brightstarcorp.com .
Contact:
Sally Lange
VP, Marketing
Brightstar
305-421-6000
